The question everyone wants answered - "What does the fox say?": This year's latest sensation by Ylvis.

“...but there’s one sound that no one knows. What does the fox say?”

These are the lyrics of the latest sensation to hit the internet and music world, “The Fox” by the Norwegian duo Ylvis.

To put it plain and simple, it’s crazy, absolutely crazy.  It will shock you for the first few seconds that you hear/see it, might even make you feel a bit dirty and not too sure what to expect next. But once you get passed the people dressed as animals and the initial shock factor, it grows on you...and it grows on you quickly.

Ylvis is made up of the Ylvisåker brothers,  Bård and Vegard, who host a television talk show. The video was initially created to promote the latest season of their talk show I kveld med Ylvis (Tonight with Ylvis), and make a few Norwegians laugh. Little did they know that it was destined for viral success.

Many are calling it “this summer’s Gangnam Style”. Currently it is sitting well above 36 000 000 views on YouTube after a little more than 2 weeks. Will it be as popular as Gangnam Style? I have no idea. Is it awesome? HELL YES!!! It definitely has the potential to follow a similar path as Gangnam Style, but does it really matter? It in itself, to quote Borat, "is great success, I liiike!!!"

It’s just one of those videos which are an instant mood lifter. Surprisingly, “The Fox” made its debut on the Billboard Hot 100 at number 29. It’s definitely not your usual Billboard hit, but clearly people are loving it. The track has made it into the top 100 iTunes chart in over 20 countries. So these boys will be rolling in the cha-ching very shortly.

Love it or hate it, this song will become a worldwide hit for months to come. It’s only a matter of time before you find yourself doing the dance moves at your favourite club, so instead of fighting it...embrace it.